Leveraging Social Media
Social Media: Beginning of the Rat Race Ever since the advent of social media, the marketers have been trying to lure the consumers into their brands and businesses. While they were still planning to get hold of this new marketing artillery, social media had already dug deep inroads into the lives of their consumers. And from thereon, the competition among the marketers grew exponentially. But here's the funny part: Most of the marketers are unaware of their target audience and they wonder why their efforts are not getting projected via numbers. Current Situation Unable to comprehend the situation, most of them end up over-marketing their products. This is harmful for them as well as other marketers especially when they are marketing the unintended audience. Obviously, the wrongly targeted audience would not appreciate this and hence the SM's authenticity when it comes to sales. This is the reason why many of the marketers consider social media just a means of brand aw...