Leveraging Social Media
Social Media: Beginning of the Rat Race
Ever since the advent of social media, the marketers have been trying to lure the consumers into their brands and businesses. While they were still planning to get hold of this new marketing artillery, social media had already dug deep inroads into the lives of their consumers. And from thereon, the competition among the marketers grew exponentially.
But here's the funny part: Most of the marketers are unaware of their target audience and they wonder why their efforts are not getting projected via numbers.
Current Situation
Unable to comprehend the situation, most of them end up over-marketing their products. This is harmful for them as well as other marketers especially when they are marketing the unintended audience. Obviously, the wrongly targeted audience would not appreciate this and hence the SM's authenticity when it comes to sales.
This is the reason why many of the marketers consider social media just a means of brand awareness while actually, it has the potential to return you some solid conversions.
The second aspect that puts off your audience is the repetition of the similar contents. A different flavour is often good for a change. Rather than overloading your audience with the same stuff, it's better to offer something which they can hold on to before scrolling down. A little bit of creativity, specially in social media can increases your chances of getting through to a larger audience.
Where does it go from here?
Just have a look around and you may see something similar:
Smartphones are already the most preferable platform that has forced most of the brands to custom their products accordingly. And videos are the trend. GIFs are the result of this very inclination of the people for the video content.Here's something from a recent statistic:
Videos are the new Highways
Ever since the advent of social media, the marketers have been trying to lure the consumers into their brands and businesses. While they were still planning to get hold of this new marketing artillery, social media had already dug deep inroads into the lives of their consumers. And from thereon, the competition among the marketers grew exponentially.
But here's the funny part: Most of the marketers are unaware of their target audience and they wonder why their efforts are not getting projected via numbers.
Current Situation
Unable to comprehend the situation, most of them end up over-marketing their products. This is harmful for them as well as other marketers especially when they are marketing the unintended audience. Obviously, the wrongly targeted audience would not appreciate this and hence the SM's authenticity when it comes to sales.
This is the reason why many of the marketers consider social media just a means of brand awareness while actually, it has the potential to return you some solid conversions.
The second aspect that puts off your audience is the repetition of the similar contents. A different flavour is often good for a change. Rather than overloading your audience with the same stuff, it's better to offer something which they can hold on to before scrolling down. A little bit of creativity, specially in social media can increases your chances of getting through to a larger audience.
Where does it go from here?
Just have a look around and you may see something similar:
Smartphones are already the most preferable platform that has forced most of the brands to custom their products accordingly. And videos are the trend. GIFs are the result of this very inclination of the people for the video content.Here's something from a recent statistic:
Videos are the new Highways
- 81% of businesses are using video as a marketing tool.(Hubspot)
- 60% people prefer online videos over television. (Google)
- YouTube is the second most popular website. (Alexa)
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